I help brands define what’s truly unique about them. From higher order purpose work to product level value propositions, I collaborate with clients to concept and craft positioning statements that are true, ownable, and distinct. Here you’ll get strategic thinking along with foundational copy elements such as About Us statements, Elevator Pitches, and more.
Once a positioning is clearly defined, here is where I translate that higher order thought into sticky external language. This includes a creative tagline and messaging toolkit with headlines and support copy for each of your core differentiators. Can also include deeper creative campaigns and concepts for paid media, owned social, etc.
I love helping brands define not just what they say, but how they said it. Through interactive sessions I’ll help crystalize your brand’s personality and translate that into a set of detailed, actionable guidelines with examples and how-tos for anyone writing on behalf of your brand, ensuring a consistent tone of voice everywhere you show up.